In designing the GEM GYM logo, the primary goal is to represent the core concept and inner identity of this fitness brand—a concept embodied in Nietzsche’s inspiring quote, “What does not kill you makes you stronger,” and the brand slogan, “Your new version is waiting for your fall.” The main form of the logo is created from two dynamic curves that illustrate a continuous upward and downward movement—an allegory of the true path of growth and resilience, where falling and rising are parts of a single, unified flow. These lines simultaneously convey energy, the pulse of life, and sustained effort. The luminous element within the logo structure is inspired by the brand name GEM GYM, meaning a gem or diamond—a symbol of shining under pressure, inner strength, and beauty born from hardship. The color palette, composed of purple, black, and gray, reflects a balance of power, subtlety, and feminine energy—colors that simultaneously express determination and allure.